On October 29th, 2016 Russ’s Market hosted a Tailgate event called “Official Game Day-Approved Tailgate with Nebraska Farmers and Ranchers, which gave consumers the chance to come together with local sponsors to answer any and all questions about the food they consume. The Tailgate event landed on a brisk morning, that invited over 500 people within the community to stop by Russ’s Market’s Parking Lot at 66th & O from nine o’ clock AM until eleven o’clock AM.
The Tailgate event gave members of the community and frequent shoppers at Russ’s Market the opportunity to win prizes and play fun games with good company, which created great conversation. “Our farmers and ranchers were looking for a way to show their appreciation to the folks who consume the food that they grow,” said Emily Thornburg, director of communications for the Nebraska Corn Board. “The Tailgate Party proved to be a wonderful way to bring Nebraska’s food producers and food consumers together for an enjoyable breakfast and great conversation. Thanks to our sponsors and everyone who tailgated with us for making this a great event.” And, Prairieland Dairy (from Firth NE) stopped by with their calf for children of all ages to enjoy.
Many who came to this event thought that it gave food producers and food consumers the opportunity to meet face to face and see where they are getting the food they consume on a daily basis. The exchange of viewpoints and conversation was priceless for many, and indeed it actually was! The event was hosted by Russ’s Market and Sponsored by Nebraska’s agriculture organizations, which in turn gave the members of the community free entry and food, as well as games.
The turn out was better than anticipated, “Nebraskans love tailgating during football season, and they love good food,” said Marty Jarvis, marketing director for B&R Stores. “Our Nebraska-based company works hard to connect our customers with local food producers, so this party was a great way for them to have a conversation about where their food comes from.”
The Tailgate Party sponsors included: AFAN; CommonGround Nebraska; Midwest Dairy Association; Nebraska Beef Council; Nebraska Corn Board; Nebraska Cattlewomen Association; Nebraska Department of Agriculture; Nebraska Farm Bureau; Nebraska Pork Producers Association; Nebraska Poultry Industries; Nebraska Soybean Board; Nebraska Wheat Board; Prairieland Dairy; and Russ’s Market.