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Russ’s Market is celebrating its 50th anniversary, having started in a little storefront at 17th and Washington. Over the
past half-century, we have thrived in Lincoln because of our deep roots in the community and its culture.

We work to connect the people of Lincoln to each other and to the food they eat.

We work to build a stronger, richer community.

We are who we are because you are a part of us – Russ’s Community

And so we call on you to join with us to create a better Lincoln. We are introducing Russ’s Community Rewards, a chance for Russ’s Community to work together to improve the city we live in. We have partnered with 16 different local non-profit organizations to make Lincoln a more wonderful place to live.

Step 1: Pick up our new card at Russ’s Market

Step 2: Register your card here!

Step 3: Redeem your points at any register while you shop!

Helping our people

Developing our youth

Protecting our animals

Promoting our culture


You will now be able to earn Russ’s Community Points for the groceries you purchase, every time you shop.

Along with using them for bargain buys in the store, you can join Russ’s Community by redeeming these points to meet a need in our neighborhood.

Furthermore, whenever you use your points to benefit our community, Russ’s Market will come along side you and match your point spend, doubling your contribution to make a bigger difference in Lincoln.

Russ’s Community Rewards is completely free to join. Be an agent of change in your neighborhood and click here to register.

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