Russ’s Market to Expand and Renovate 66th & O Street Store

LINCOLN, Neb. (January 20, 2015) ― The Russ’s Market store located at East Park Plaza at 66th & O Street in Lincoln will nearly double in size over the next year. B&R Stores, parent company of Russ’s Market, has reached an agreement to take over the space directly north of the current store, which previously housed a CVS Pharmacy. Construction will begin this spring and interior renovations to the building are expected to be completed in January 2016. The project will enlarge the store from 25,500 sq. ft. to more than 46,000 sq. ft.

The newly renovated store will include a drive-thru pharmacy, separate entrance for an expanded spirits department and cafe with indoor seating. Additional space will allow for a larger selection of grocery items, particularly fresh foods. A new facade will create a center entrance for the store. Fuel pumps will be added near O Street but may not be completed as quickly as the main Russ’s Market store. Renovation plans call for use of energy-efficient lighting and fixtures. The store will remain open during construction.

Pat Raybould, president of B&R Stores, said the company is looking forward to providing new products and services at the expanded 66th & O Street store. “We have a large number of loyal customers who shop there, and we’ll be able to serve them better when the renovation is complete,” Raybould said. “We see it as an investment in the future of our Russ’s community.”

About B&R Stores, Inc.

B&R Stores, Inc., a Lincoln, Nebraska-based, employee-owned company, was founded in 1964 by Russ Raybould. Since then the company has grown to include four store concepts (Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market) located in seven cities across Nebraska and Iowa.


For more information, contact:
Marty Jarvis
Director of Marketing, B&R Stores, Inc.
(402) 464-6297,
Brad Penner
Public Relations Counsel, Snitily Carr
(402) 489-2121,